TIME
An American weekly publication that caters to news junkies on the go; stories are detailed and concise, often focusing on politics and other stories of great national and international interest, advertising is abundant yet nonintrusive, and by the types of advertisers I assume the average TIME reader is of a higher socioeconomic status than the average American citizen. Some of these advertisers are Cartier, Garmin, BP, Bose, Rosetta Stone, and Ameriprise.
TIME magazine’s online counterpart is TIME.com; the online edition is a daily instead of a weekly and also covers a broader scope of material in greater detail. I would attribute this difference to a lower cost of production. Much to my surprise, the layout of TIME.com is very inconsistent from one page to the next, making it more challenging for readers to navigate and become comfortable with the site. I personally prefer the print version of this publication due to the mediocre layout of the online version.
PEOPLE
A celebrity news magazine full of middle of the road advertising such as Cover girl, TNT, JC Penney, L’OREAL, AVON, Clinique, and Tide to name a few. This publication seems to be equal parts advertising and content. It is obvious that the magazine’s target audience is primarily women, with a middle to lower end income, who make household purchasing decisions. Most of the magazine’s content is straightforward and speculative, keeping readers abreast of celebrity news. Though, a small percentage of its content is speculative and would fall into the category of gossip.
People magazine’s online counterpart People.com is very much in sync with the publication, the website is loud, noisy, and full of intrusive advertising. When moving from page to page the layout is at times inconsistent, not lending itself to the reader. The content of the website seems to be more speculative then the publication, carrying more “gossip” and timely celebrity news. I will never type people.com into my browser again; the online version gave me a headache.
ENTREPRENEUR
Entrepreneur magazine has a great shelf presence with a thicker paper and a glossy finish. I feel as if I am consuming a higher end product just by touching the physical magazine. The content is specific to its viewership, featuring individuals pursuing new and innovative business ventures, and the story length is a bit lengthier then the previous two examples. Advertising is abundant, yet tasteful.
I must admit that I prefer the online counterpart of Entrepreneur, it’s clean, minimal advertising, easy to navigate, and it offers an extraordinary amount of information that its print publication does not. I would recommend this site to anyone who’s looking for popular business related articles. I feel as if I’ve lost nothing and gained a lot by switching to the online version.
WIRED
WIRED is a fun, contemporary, technology publication that doesn’t take itself too seriously. Though WIRED has a healthy helping of advertising it is often humorous and lends value to the publication (which I find to be a rare occurrence). Content is “of the times” focusing on emerging technology and trends, often incorporating interesting perspectives and humor.
WIRED.com is an even better version of its print self. Content is updated daily, consistently providing cutting edge stories that are both informative and entertaining (if you’re into learning). WIRED.com has perfected the use of whitespace in its layout by creating an easy to navigate website with minimal advertising and seamless flow. I feel as if I’ve lost nothing by ditching the print version for the online version.
(http://onlinevspapermagazine.blogspot.ro/)
An American weekly publication that caters to news junkies on the go; stories are detailed and concise, often focusing on politics and other stories of great national and international interest, advertising is abundant yet nonintrusive, and by the types of advertisers I assume the average TIME reader is of a higher socioeconomic status than the average American citizen. Some of these advertisers are Cartier, Garmin, BP, Bose, Rosetta Stone, and Ameriprise.
TIME magazine’s online counterpart is TIME.com; the online edition is a daily instead of a weekly and also covers a broader scope of material in greater detail. I would attribute this difference to a lower cost of production. Much to my surprise, the layout of TIME.com is very inconsistent from one page to the next, making it more challenging for readers to navigate and become comfortable with the site. I personally prefer the print version of this publication due to the mediocre layout of the online version.
PEOPLE
A celebrity news magazine full of middle of the road advertising such as Cover girl, TNT, JC Penney, L’OREAL, AVON, Clinique, and Tide to name a few. This publication seems to be equal parts advertising and content. It is obvious that the magazine’s target audience is primarily women, with a middle to lower end income, who make household purchasing decisions. Most of the magazine’s content is straightforward and speculative, keeping readers abreast of celebrity news. Though, a small percentage of its content is speculative and would fall into the category of gossip.
People magazine’s online counterpart People.com is very much in sync with the publication, the website is loud, noisy, and full of intrusive advertising. When moving from page to page the layout is at times inconsistent, not lending itself to the reader. The content of the website seems to be more speculative then the publication, carrying more “gossip” and timely celebrity news. I will never type people.com into my browser again; the online version gave me a headache.
ENTREPRENEUR
Entrepreneur magazine has a great shelf presence with a thicker paper and a glossy finish. I feel as if I am consuming a higher end product just by touching the physical magazine. The content is specific to its viewership, featuring individuals pursuing new and innovative business ventures, and the story length is a bit lengthier then the previous two examples. Advertising is abundant, yet tasteful.
I must admit that I prefer the online counterpart of Entrepreneur, it’s clean, minimal advertising, easy to navigate, and it offers an extraordinary amount of information that its print publication does not. I would recommend this site to anyone who’s looking for popular business related articles. I feel as if I’ve lost nothing and gained a lot by switching to the online version.
WIRED
WIRED is a fun, contemporary, technology publication that doesn’t take itself too seriously. Though WIRED has a healthy helping of advertising it is often humorous and lends value to the publication (which I find to be a rare occurrence). Content is “of the times” focusing on emerging technology and trends, often incorporating interesting perspectives and humor.
WIRED.com is an even better version of its print self. Content is updated daily, consistently providing cutting edge stories that are both informative and entertaining (if you’re into learning). WIRED.com has perfected the use of whitespace in its layout by creating an easy to navigate website with minimal advertising and seamless flow. I feel as if I’ve lost nothing by ditching the print version for the online version.
(http://onlinevspapermagazine.blogspot.ro/)