Communication is the process of delivering message(s) from source/sender to receiver, both of whom have their own role and are influencing each other. The source does so with the intention of encoding & sending the message through selected channel(s) to a receiver aiming to produce certain behavior.
The basic role of communication is to convey message(s) to individual, group and community in order to gain:
The source/sender refers to an individual or a group or person that sends information. Its functions are:
Encoding is the process where information from a source is converted into symbols (verbal and/or nonverbal) that are to be articulated. The entire encoding process involves different things like culture, gender influences, expectations, language, social system.
The channel is a medium used to convey information from a sender (or transmitter) to a receiver. Verbal communication, however, does not account for more than 7% of all communication. Non-verbal communication (body language and paralinguistic cues such as intonation, stress, voice tone, pitch, volume, rate of speech) accounts for the bulk (93%) of communication. Therefore, the channel is not necessarily the language, as we might think.
The message derives from the encoding process. It is a set of symbols (verbal/non-verbal) or content of information sent by sender of message. Selected verbal or nonverbal symbols give a specific meaning to receiver.
The receiver refers to an individual or a group or persons that receive information from sender/source of message. The receiver could be the ultimate target. It could even be a group of people who are intended to receive the message. The function of the receiver is to decode the message. Decoding is the basic acknowledgement and understanding of what a text actually says.
The basic role of communication is to convey message(s) to individual, group and community in order to gain:
- knowledge
- experience
- information
The source/sender refers to an individual or a group or person that sends information. Its functions are:
- encoding the message
- selecting the code (verbal or nonverbal symbols)
- ensuring the message is received by the receiver
- interpreting feedback
Encoding is the process where information from a source is converted into symbols (verbal and/or nonverbal) that are to be articulated. The entire encoding process involves different things like culture, gender influences, expectations, language, social system.
The channel is a medium used to convey information from a sender (or transmitter) to a receiver. Verbal communication, however, does not account for more than 7% of all communication. Non-verbal communication (body language and paralinguistic cues such as intonation, stress, voice tone, pitch, volume, rate of speech) accounts for the bulk (93%) of communication. Therefore, the channel is not necessarily the language, as we might think.
The message derives from the encoding process. It is a set of symbols (verbal/non-verbal) or content of information sent by sender of message. Selected verbal or nonverbal symbols give a specific meaning to receiver.
The receiver refers to an individual or a group or persons that receive information from sender/source of message. The receiver could be the ultimate target. It could even be a group of people who are intended to receive the message. The function of the receiver is to decode the message. Decoding is the basic acknowledgement and understanding of what a text actually says.
Feedback is the response from the receiver to the message encoded by the sender. It is important for the sender because it ensures comprehension on the part of the receiver.
(http://www.slideshare.net/ChenWeiJiang/communication-10096825)
The characteristics of mass communication are:
(http://www.slideshare.net/ChenWeiJiang/communication-10096825)
The characteristics of mass communication are:
- the size of the target audience is normally big, heterogeneous, and anonymous
- the message is channeled publicly
- reaching big audience at the same time
- the communicator operates in a complex organization with high operation costs